- A limited edition box, which KFC calls “Watt a Box”, comes with a built-in power bank that enables customers to charge their smartphones
- Few lucky customers of KFC in selected stores in Mumbai and Delhi had a chance to have their 5-in-1 Meal served in “Watt a Box”
- KFC customers in India are also urged to participate in an online contest on KFC India’s Facebook page and win more of these limited edition boxes
NEW DELHI, India – KFC received a lot of praises in India after selected stores recently launched a 5-in-1 Meal Box that has a “techy” twist as the box is capable of charging the customer’s mobile phone.
Marcia Sekhose mentioned in her article for BGR published on June 21 that the limited edition box, which KFC called “Watt a Box”, comes with a built-in power bank that enables the customers to charge their smartphones while enjoying their meals.
Reports said few lucky customers of KFC in selected stores in Mumbai and Delhi had a chance to have their 5-in-1 Meal served in “Watt a Box”. Moreover, KFC customers in India are also urged to participate in an online contest on KFC India’s Facebook page and win more of these limited edition boxes.
“We launched the 5-in-1 Meal Box in March this year with the objective of providing an abundant complete meal and at an affordable price for our customers. With the launch of Watt a Box, we have gone a step ahead and also introduced an element of utility into the box,” said Lluis Ruiz Ribot, the CMO of KFC India.
“Each one of us spends a considerable time on our smartphones daily, and the phone battery going dead is almost like a nightmare! No longer is that the case, with the Watt a Box around,” he added.
This is not the first time a “techy” approach was used by a fast-food restaurant to give customers a treat.
An article by The Times of India said that Pizza Hut once delivered pizzas in specially-designed boxes that could convert into pseudo movie projectors.
The Pizza Hut boxes consisted of a pop-out hole on the side and users just had to slip in a lens into it.
Just recently, McDonald’s also ran a similar “techy” promotion as they partnered with Rovio and Sony to create 360-degree videos, intended for the promotion of Rovio’s Angry Birds movie.