• PCO Secretary said SM and ABS-CBN agreed to air anti-drug PSAs for free
  • He also said ad maker Brillante Mendoza didn’t charge any fee
  • He will talk to GMA-7 and TV-5 if they could also air the ads for free

MANILA, Philippines – Best of all, they won’t cost the government a cent.

Amid the administration’s ongoing campaign against illegal drugs, Presidential Communications Secretary Martin Andanar said they are set to roll out several anti-drug public service announcements (PSAs) starting September 1 until the end of the year.

“These will start airing this week and show the ills brought about by illegal drugs and their effect on our society,” Manila Times quoted him as saying.

ABS-CBN and SM Cinemas will air the ads free of charge, with the former taking on the 30-second version of the PSA and the latter, the longer 2-minute-and-30-second version.

 “The SM Cinemas’ commitment is to show it in its 300 cinemas. And the best part of it is it is free. It will run from September 1 to December 30 this year,” Andanar said. “It’s the same case with ABS-CBN. Through Gabby (Lopez) and Secretary Gina Lopez, they expressed interest in airing the PSAs for free. Thankfully, Direk Brillante  (Mendoza) also didn’t charge us with a fee.”

Andanar said the government stands to win big on savings considering that a typical 30-second ad costs about P4 million to air.

“Alam po natin na kapag nagpapagawa ng isang 30-seconder ‘yung mga malalaking ahensya ay umaabot po ang gastos ng halos apat na milyon ang isang 30-seconder. Napaka-mahal niyan,” he said.

[We know that big agencies spend about P4 million for a 30-seconder ad. That’s very expensive.]

Aside from SM and ABS-CBN, Andanar said he will also ask GMA-7 to air the PSAs free of charge.